Heya!

Jay has over 20 years of strategic marketing, agency and PR experience across hospitality, travel, lifestyle and tech brands. 

Why are we ok with customer support that sucks?

An astronaut took a photo of the world from space with his little camera the other day. He should have done a selfie. God that would have been epic. 

There are so many technological advances in our daily lives we just readily accept. For example, my 8 year old son asked me to buy him a toy off Amazon yesterday. Apparently it is ‘only’ $250 dollars but it comes with a digital token and unlocks a new level on his game. Sorry what?

My other son is still mad at me because I won’t buy him his own server and he feels like he is not as cool as the other kids. I am hoping he will not carry this “childhood trauma” to therapy one day.

My best friend and I decided this week to only send messages as emojis with the goal of trying to figure out the meaning. Not only is it absolutely hilarious, we are probably right 80% of the time. Did we just invent a new global language? Something that has not been done in a couple of hundred years besides maybe Afrikaans and ASL?

So much is happening in technology with early adopters and smart industry folks. We are moving so quickly into new developments in AI and ML but why do we still let certain types of tech steal our joy and we are just ok with that?

Customer service is supposed to serve our needs as a customer. Why don’t companies realize that if you annoy me or steal my joy I won't want to be your customer anymore.

I am angry that your product or service is not working as you promised it would, but you make me even angrier by thinking I am dumb. I know that your stupid chatbox customer support tool has no brain and is just spewing regurgitated copy that Karen in the content team plugged into the backend of your “cloud based application” so you can stroke your ego that you are doing a good job at customer support.

Your ‘Cloud based application'' is like that old desktop tower and clunky monitor that took up space on the side of your desk. You know you need to upgrade the team to a new laptop but why spend the money when it is doing its job okay-ish. It's embarrassing really. 

You think those customers aren't getting frustrated and leaving? We know better. We all know switching banks sucks, we all forget we belong to a gym, and HBO never emails us because we will be reminded we pay for a subscription. But eventually, if you suck enough, we will leave.

As consumers we need to demand more from customer support. I don’t care if all your reps are based in the United States, but offline at 5pm. I need help with my website between dinner and bedtime. Internet provider, I don’t want a chatbot regurgitating content I could have just googled for myself. We all know there are better solutions out there, hell my 8 year old will crowdsource solutions from his friends in his Roblox game for goodness sake. Customer support, we know you can do better if you just tried a little harder. We are not dumb.

Real screenshot of my chatbot conversation with my internet provider last week. After 3 days of no internet and no joy from chatbots I switched.

Who is Jay Bowen?

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