Heya!
Jay has over 20 years of strategic marketing, agency and PR experience across hospitality, travel, lifestyle and tech brands.
Jay has over 20 years of strategic marketing, agency and PR experience across hospitality, travel, lifestyle and tech brands.
I really like to question the process. Sometimes people don’t like that. But that’s ok. I am not for everyone.
Always question the process. Don’t let anyone tell you; '“because this is how it has always been done”.
There are many ways to skin a cat. Find out all of them. Then test to see which one is the best.
I am a Virtual Strategist with over 20 years of strategic marketing experience. I bring knowledge, great strategic ideas and good vibes. I don’t sell you something you don’t need and I don’t advise you to do something that will not benefit your business. It’s not in your best interest, and its definitely not in mine.
There are things I am really good at. Those are listed below. And there are things I can do that are not my strengths. For the latter I have a wide network of talented marketing freelancers who I connect with that add to my service deliveries. I also won’t recommend something if I don’t think it will actually work. As I said, not in my best interest.
If you need marketing strategy or support in anyway, and I can’t help, I will probably be able to point you in the direction of someone who can. Just ask here.
Generative AI and related AI technologies are growing at an exponential rate and are empowering humans to work faster generating more effective tasks and activities with more efficiency. Businesses need to start utilizing AI to improve sales, enhance their customer experience or solve logistical problems. Contact Jay to learn how your business can adopt this today.
Research, design and build your long term marketing strategy. Understanding what is happening in the marketing place, understand what your organizations KPI’s are and how to deliver on those effectively with a solid marketing strategy. That’s what I am good at. Understand who your right customer is and how to get them to convert. And to keep them converting over and over again.
Marketing Automation and AI have been around for a long time. I have been lucky to work on most of them and roll them out. HubSpot, Act-On, SalesForce Marketing Cloud, ActOn and even Mail Chimp are platforms I have implemented, managed and optimized for my brands to improve customer engagement and increase the Lifetime Value of the database. Lead acquisition and nurturing as well as mapping out a Customer Journey to identify all touch points to improve and optimize the funnel is central to my work in supporting marketing, sales or customer support teams.
Big website builds, large marketing campaign project deployment or SAAS Scrum management. I have worked in large advertising agencies and small tech start up’s. I have lived through it all and come through the other side as a pretty solid project manager. Now is this my top skill? Probably not, but identifying what is needed to roll out a project and sourcing the right team to do it. I am really good at that.
Defining the Content Roadmap and Plan is part of a strategic initiative to drive engagement and conversion for any brand. Defining the goals/KPI’s then mapping out the initiatives that align with SEO goals is part of the service I deliver for my clients. The execution of this content, defined by audience segment acquisition goals, could be across social media, websites, emails, podcasts or text messages. I have built and executed across all of these channels to increase brand awareness of grow inbound leads.
